Brand Endorsers with Role Model Function: Social Media Influencers’ Self-Perception and Advertising Literacy
Resource type
Authors/contributors
- Kühn, Jessica (Author)
- Riesmeyer, Claudia (Author)
Title
Brand Endorsers with Role Model Function: Social Media Influencers’ Self-Perception and Advertising Literacy
Publication
MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung
Volume
43
Pages
67–96
Date
2021-07-25
Short Title
Brand Endorsers with Role Model Function
Library Catalog
Google Scholar
Citation
Kühn, J., & Riesmeyer, C. (2021). Brand Endorsers with Role Model Function: Social Media Influencers’ Self-Perception and Advertising Literacy. MedienPädagogik: Zeitschrift Für Theorie Und Praxis Der Medienbildung, 43, 67–96.
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